![]() ![]() One of the original fragrances from 1978 was Mure et Musc – still a best seller to this day. The people loved it and essentially named the brand L’Artisan Parfumer, meaning the ‘craftsman of France’.įrom this point the L’Artisan collection grew, Laporte began working with different noses and building a perfume house. He began experimenting more, creating a ‘natural essences’ collection. This sparked something in Laporte, a curiousity and an enjoyment of creating botanical based blends. He ended up dressing up as a banana, complete with a banana scented fragrance that he created especially for the event. A costume party of extravagance was to ensue and Laporte needed a costume. He had been invited to the gala ball at Le Folies Bergere, the exuberant Parisian cabaret. It was the 1970’s and Jean Laporte was working as a chemist in Paris, France. So to start at the beginning, L’Artisan was (and continues to be) as unique as their perfume juice. The perfume house gave perfumers free reign to create something that truly inspired them without the usual parameters of commercial viability. The L’Artisan Parfumeur brand was and still is synonymous with innovation and creativity. A niche perfume house working with fresh, new perfumers as they completed their perfume training and entered the world of perfume. L’Artisan came to the table with something very different. ![]() During the late 1970’s and 1980’s, bigger was better, people wanted flashy big name brands, and fashion houses dominated the perfume world the juice in every bottle came down to how commercial it would be, in other words – how many could they sell. L’Artisan Parfumeur really paved the way for an amazing array of niche perfume houses that we all have access to today. They were the niche perfume house to really start it all – as people began to move away from the big commercial brands to smaller, niche brands. The wonderful and unique world of niche perfumery all began with L’Artisan Parfumeur. ![]()
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